Practical tips for using YouTube for B2B video
Entries Tagged as 'customer testimonials'
YouTube – Tips for Customer Reference Programs
May 4th, 2010 · No Comments · Best Practices, Customer Reference Programs, Program Content, Social Media
Tags:customer reference content·customer reference management·customer reference program·customer reference programs·customer references·customer testimonials
€8 million saved; 90% retention achieved – now that’s ROI!
September 11th, 2009 · 1 Comment · Customer Reference Programs, Program Content
So strong, in fact, that they garnered our client – Microsoft – and their client – ISS Belgium, a division of ISS Worldwide – a place on the winners podium in the Nucleus Research 2009 Technology ROI Awards. These same Return on Investment (ROI) figures also garnered a CRM magazine Elite Award.
Tags:customer reference metrics·customer reference programs·customer references·customer testimonials·ROI
Customer Reference Content Maximized
July 10th, 2009 · No Comments · Customer Reference Programs, Program Content
Repurposing customer content extends the value of each captured customer interview. Here’s a client who’s done a particularly good job of leveraging their content.
Tags:customer reference content·customer reference management·customer reference program·customer reference programs·customer testimonials
The Customer Reference Program Intersection with PR: Award Nominations
June 29th, 2009 · 1 Comment · Customer Reference Programs, Program Content
Customer reference programs can help many other marketing functions add impact and authenticity through the relationships they manage. Award nominations are one of these ways. Here’s a real-world story of how one client helped PR.
Tags:customer reference management·customer reference programs·customer reference testimonials·customer testimonials
Avoiding The Dark Side of Customer Reference Management
June 22nd, 2009 · No Comments · Customer Reference Programs, Program Content
Bogus customer endorsements posted on seemingly genuine blogs are getting the attention of the FTC.
Tags:customer reference managment·customer reference programs·customer testimonials
