This podcast series explores the CMO perspective on customer reference management
programs. How do they contribute to company objectives? How should they be measured? The
fifth podcast in the series is with Gina Sandon of IBM.
Entries Tagged as 'customer references'
A CMO’s Take on Customer References: Social Media’s Role
October 24th, 2011 · No Comments · Best Practices, Customer Reference Program Maturity Model Podcasts, Customer Reference Programs, Podcasts, Uncategorized
Tags:CMO Club·CMO podcast·customer reference management·customer reference programs·customer references
A CMO’s Take on Customer References: Program Measurement
October 10th, 2011 · 1 Comment · Best Practices, Customer Engagement, Customer Reference Programs, Podcasts, Social Media
This podcast series explores the CMO perspective on customer reference management programs. How do they contribute to company objectives? How should they be measured? The fourth podcast in the series is with Gina Sandon, IBM Global Healthcare & Life Sciences Marketing.
Tags:CMO Club·CMO podcast·customer reference management·customer reference programs·customer references
A CMO’s Take on Customer References: Small vs. Large Company (IBM)
September 23rd, 2011 · No Comments · Best Practices, Customer Engagement, Customer Reference Programs, Podcasts
This podcast series explores the CMO perspective on customer reference management programs. How do they contribute to company objectives? How should they be measured? The fifth podcast in the series is with Gina Sandon, Global Healthcare & Life Sciences Marketing Leader at IBM.
Tags:CMO Club·CMO podcast·customer reference management·customer reference programs·customer references
Who makes a good customer reference candidate?
September 1st, 2011 · No Comments · Best Practices, Customer Engagement, Customer Reference Programs
It’s common to fall into a “beggars can’t be choosers” mindset when embarking on your customer reference recruiting project. But if you take a moment to develop a more deliberate approach by first considering what makes an ideal reference the end result will be a higher quality pool and a more efficient program.
Tags:customer reference management·customer reference programs·customer references
Five Personality Traits of Sales Team Advisors for Customer Reference Programs
August 22nd, 2011 · No Comments · Best Practices, Customer Reference Programs, Program User Adoption, System User Adoption
The best way to maintain an effective customer reference program is to make sure it’s meeting the needs of its primary audience: sales. A sales advisory board is essential to staying in touch with sales. Here’s how to identify good members for that board.
Tags:customer reference management·customer reference programs·customer references·sales enablement
Observations from Outside the Customer Reference Community
July 30th, 2011 · No Comments · Best Practices, Customer Engagement, Customer Reference Programs
It’s not often you hear the buyer’s perspective on the practice of checking references. They buy or don’t buy and most companies don’t find out why they were chosen, though some take the time to find out why they weren’t chosen.
Tags:customer advocacy·customer advocates·customer reference management·customer reference programs·customer references·customer testimonials
SAP CMO Scott Lutz Discusses Customer References for Lead Gen – Part 2
June 17th, 2011 · No Comments · Best Practices, Customer Engagement, Customer Reference Programs, Podcasts, Social Media
This podcast series explores the CMO perspective on customer reference management programs. How do they
contribute to company objectives? How should they be measured? The fourth podcast in the series is with Scott Lutz, CMO at SAP.
Tags:CMO Club·CMO podcast·customer reference management·customer reference programs·customer references
SAP CMO Scott Lutz Discusses Customer References for Lead Gen – Part 1
June 9th, 2011 · 1 Comment · Best Practices, Customer Engagement, Customer Reference Programs, Podcasts, Social Media
This podcast series explores the CMO perspective on customer reference management programs. How do they contribute to company objectives? How should they be measured? The third podcast in the series is with Scott Lutz, CMO at SAP.
Tags:CMO Club·CMO podcast·customer reference management·customer reference programs·customer references
Leveraging Your Customer References for Lead Generation with Ply Gem CMO (3)
June 3rd, 2011 · 2 Comments · Best Practices, Customer Engagement, Customer Reference Programs, Podcasts, Social Media
This podcast series explores the CMO perspective on customer reference management programs. How do they contribute to company objectives? How should they be measured? The third podcast in the series is with Keith Pigues, CMO at Ply Gem.
Tags:CMO Club·CMO podcast·customer reference management·customer reference programs·customer references
John Dragoon on Increasing ROI with Customer References in Marketing Activities (2)
May 26th, 2011 · 1 Comment · Best Practices, Customer Engagement, Customer Reference Programs, Podcasts
This podcast series explores the CMO perspective on customer reference management programs. How do they contribute to company objectives? How should they be measured? The second podcast in the series is with John Dragoon, CMO at Novell (now Attachmate).
Tags:CMO Club·CMO podcast·customer reference management·customer reference programs·customer references
