Gartner Weighs in on Customer Reference Programs and provides some recommendation mainly for newbies.
Entries Tagged as 'customer references'
Gartner Weighs in on Customer Reference Programs
August 23rd, 2010 · No Comments · Customer Reference Programs
Tags:customer programs·customer reference management·customer reference program·customer references
Customer Reference Nominations, Six Tips
July 20th, 2010 · No Comments · Customer Engagement, Customer Reference Programs, Tools
The recruiting aspect of the customer reference program is essential to your success. Every company wrestles with how to start and maintain a steady flow of candidates, which add variety to your choice of candidates for reference activities, and spreads out usage across more references, which reduces the risk of overuse of any one customer. Forming your plan based on these six tips will get you a long way towards your recruiting goals.
Tags:customer reference database·customer reference management·customer reference programs·customer reference system·customer references·Tools
Qwest Voice of the Customer Program Receives Industry Recognition
May 17th, 2010 · No Comments · Best Practices, Customer Engagement, Customer Reference Programs, Podcasts, Program Content, Program Metrics, Tools
Qwest’s Voice of the Customer program receives prestigious B2B Marketing award.
Tags:customer reference management·customer reference programs·customer references
Data Rock Stars and Customer Reference Programs
May 17th, 2010 · 2 Comments · Best Practices, Customer Reference Programs, Program Content, System, Tools
I came across this recent article from 1to1 Media on the importance of having a “Data Rock Star” on your team. Over the past few months we have been involved in some significant data migration projects as part of bringing new clients live on our customer reference management system (RMS).
Tags:customer reference management·customer reference programs·customer reference systems·customer reference tool·customer references
YouTube – Tips for Customer Reference Programs
May 4th, 2010 · No Comments · Best Practices, Customer Reference Programs, Program Content, Social Media
Practical tips for using YouTube for B2B video
Tags:customer reference content·customer reference management·customer reference program·customer reference programs·customer references·customer testimonials
Building a Customer Reference Program Case – Through Sales
February 2nd, 2010 · No Comments · Customer Reference Programs
Every organization we work with has gone through some effort to gain executive support and funding for their customer reference program. When we talk to companies in the early stages of building their case, we recommend beginning with a survey of the field. Here are some “must have” baseline questions.
Tags:customer reference management·customer reference programs·customer references·Tools
Part III – Customer Reference Program Metrics: An Interview with Abby Atkinson, Infor
September 25th, 2009 · No Comments · Customer Reference Programs, Podcasts, Program Metrics
Hear from one of the leaders in defining meaningful customer reference program metrics: Abby Atkinson of Infor.
Tags:customer reference management·customer reference metrics·customer reference practices·customer reference programs·customer references·Program Metrics·program metrics
A PR Perspective on Developing Customer References
September 14th, 2009 · No Comments · Customer Reference Programs
This blog entry from the Beaupre blog contains a substantial list of customer reference recommendations from the PR perspective.
Tags:customer reference management·customer reference programs·customer references·PR
€8 million saved; 90% retention achieved – now that’s ROI!
September 11th, 2009 · 1 Comment · Customer Reference Programs, Program Content
So strong, in fact, that they garnered our client – Microsoft – and their client – ISS Belgium, a division of ISS Worldwide – a place on the winners podium in the Nucleus Research 2009 Technology ROI Awards. These same Return on Investment (ROI) figures also garnered a CRM magazine Elite Award.
Tags:customer reference metrics·customer reference programs·customer references·customer testimonials·ROI
Marketing Plan Outline for Creating a Customer Reference Program
July 28th, 2009 · No Comments · Customer Reference Programs
If you’re looking for a starting point in developing a marketing plan to launch a customer reference program, this article is for you. Contained within are two documents to get you started: the plan outline, and a timeline view of the plan’s activities.
Tags:customer reference management tools·customer reference managment·customer reference programs·customer references·Tools
