Sales is one of the best, though not only, source of customer reference candidates for a customer reference program. Yet it can be a challenge to get reps to bring them to the reference program’s attention. This post provides a summary of ideas from a LinkedIn group discussion on CRKSN.
Entries Tagged as 'customer reference program'
Persuading Sales to Nominate Customer References
January 11th, 2012 · 1 Comment · Best Practices, Customer Reference Programs, Program User Adoption
Tags:customer reference advocates·customer reference management·customer reference nominations·customer reference program·customer reference programs·customer references
Rewarding Customer Reference Activities
February 7th, 2011 · 1 Comment · Best Practices, Customer Engagement, Customer Reference Programs
Before you decide how to value and reward customers for their participation in your company’s customer reference program, check out these helpful tips.
Tags:customer advocacy·customer advocate programs·customer reference managment·customer reference program·customer reference programs·customer references
Gartner Weighs in on Customer Reference Programs
August 23rd, 2010 · No Comments · Customer Reference Programs
Gartner Weighs in on Customer Reference Programs and provides some recommendation mainly for newbies.
Tags:customer programs·customer reference management·customer reference program·customer references
YouTube – Tips for Customer Reference Programs
May 4th, 2010 · No Comments · Best Practices, Customer Reference Programs, Program Content, Social Media
Practical tips for using YouTube for B2B video
Tags:customer reference content·customer reference management·customer reference program·customer reference programs·customer references·customer testimonials
Customer Reference Management User Adoption White Papers
November 16th, 2009 · 1 Comment · Customer Reference Programs, System
User Adoption white papers related to customer reference program adoption and customer reference management system adoption.
Tags:customer reference databases·customer reference management·customer reference program·customer reference programs·customer reference systems·user adoption
Customer Reference Content Maximized
July 10th, 2009 · No Comments · Customer Reference Programs, Program Content
Repurposing customer content extends the value of each captured customer interview. Here’s a client who’s done a particularly good job of leveraging their content.
Tags:customer reference content·customer reference management·customer reference program·customer reference programs·customer testimonials
Choosing a System: The Last Mile (5/5)
March 20th, 2009 · No Comments · Customer Reference Programs, Reference Management System Selection, System
You’ve completed the demonstrations and hands-on evaluations of your finalists. Here’s what’s important as you near the last stage of a customer reference management system vendor selection. This entry includes tips for fully leveraging reference insights and ensuring you pick the right partner.
Tags:automated customer reference·customer programs·customer reference database·customer reference management·customer reference program·customer reference programs·customer reference software·customer reference system·customer reference tool·customer references·system for customer reference·Tools·tools for customer reference
Customer Reference Program Maturity Model Podcast – Element 1: Program Vision
March 10th, 2009 · No Comments · Customer Reference Program Maturity Model Podcasts, Customer Reference Programs, Podcasts
In the second of our Customer Reference Program Maturity Model podcast series, we discuss the first of 11 elements, program vision. A strong vision sets a clear course and can make the difference between your customer reference program becoming a tactical tool or a critical asset to the business. In this podcast David and I [...]
Tags:customer reference management·customer reference program·Tools
Choosing a System: The Importance of Scenarios (4/5)
March 3rd, 2009 · No Comments · Customer Reference Programs, Reference Management System Selection, System
Here’s an objective way to compare vendors of customer reference management systems. By preparing a list of common scenarios your team and the sales force will follow and going through the steps with each solution under consideration, you can ensure a good fit and avoid future regrets.
Tags:automated customer reference·customer programs·customer reference database·customer reference management·customer reference program·customer reference programs·customer reference software·customer reference system·customer reference tool·customer references·system for customer reference·Tools·tools for customer reference
Taming the Customer Reference Data Beast
March 3rd, 2009 · No Comments · Customer Reference Programs, System
It’s not easy to build a clean customer reference management database, but Becky Roberts of Genesys found a method and a partner to help her. Learn about her approach and be prepared for your customer reference data project.
Tags:automated customer reference·customer programs·customer reference database·customer reference management·customer reference program·customer reference programs·customer reference software·customer reference system·customer reference tool·system for customer reference·Tools·tools for customer reference 0
