Hear from one of the leaders in defining meaningful customer reference program metrics: Abby Atkinson of Infor.
Entries Tagged as 'Program Metrics'
Part III – Customer Reference Program Metrics: An Interview with Abby Atkinson, Infor
September 25th, 2009 · No Comments · Customer Reference Programs, Podcasts, Program Metrics
Tags:customer reference management·customer reference metrics·customer reference practices·customer reference programs·customer references·Program Metrics·program metrics
Customer Reference Program value – A metric that will resonate with executives
April 30th, 2009 · No Comments · Customer Reference Programs, Program Metrics
There are a number of ways to show the value of a customer reference program. The options for proving strategic value to the organization are more difficult. Here’s an approach formulated by SAP using Net Promoter scores that’s quite brilliant.
Tags:customer reference management·customer reference programs·net promoter·Program Metrics
