Hear from one of the leaders in defining meaningful customer reference program metrics: Abby Atkinson of Infor.
Entries Tagged as 'customer reference metrics'
Part III – Customer Reference Program Metrics: An Interview with Abby Atkinson, Infor
September 25th, 2009 · No Comments · Customer Reference Programs, Podcasts, Program Metrics
Tags:customer reference management·customer reference metrics·customer reference practices·customer reference programs·customer references·Program Metrics·program metrics
€8 million saved; 90% retention achieved – now that’s ROI!
September 11th, 2009 · 1 Comment · Customer Reference Programs, Program Content
So strong, in fact, that they garnered our client – Microsoft – and their client – ISS Belgium, a division of ISS Worldwide – a place on the winners podium in the Nucleus Research 2009 Technology ROI Awards. These same Return on Investment (ROI) figures also garnered a CRM magazine Elite Award.
Tags:customer reference metrics·customer reference programs·customer references·customer testimonials·ROI
