Gaining executive support for a customer reference program is an essential ingredient to a successful program. Here’s our prescription for gaining and maintaining support.
Entries Tagged as 'customer reference managment'
Overcoming the Top 4 Reasons Customer Reference Programs Fail – Executive Support
January 10th, 2012 · 2 Comments · Best Practices, Customer Reference Programs
Tags:customer advocacy·customer advocates·customer reference managment·customer reference programs·customer references
Rewarding Customer Reference Activities
February 7th, 2011 · 1 Comment · Best Practices, Customer Engagement, Customer Reference Programs
Before you decide how to value and reward customers for their participation in your company’s customer reference program, check out these helpful tips.
Tags:customer advocacy·customer advocate programs·customer reference managment·customer reference program·customer reference programs·customer references
Marketing Plan Outline for Creating a Customer Reference Program
July 28th, 2009 · No Comments · Customer Reference Programs
If you’re looking for a starting point in developing a marketing plan to launch a customer reference program, this article is for you. Contained within are two documents to get you started: the plan outline, and a timeline view of the plan’s activities.
Tags:customer reference management tools·customer reference managment·customer reference programs·customer references·Tools
Avoiding The Dark Side of Customer Reference Management
June 22nd, 2009 · No Comments · Customer Reference Programs, Program Content
Bogus customer endorsements posted on seemingly genuine blogs are getting the attention of the FTC.
Tags:customer reference managment·customer reference programs·customer testimonials
