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Entries Tagged as 'customer reference managment'

Marketing Plan Outline for Creating a Customer Reference Program

July 28th, 2009 · No Comments · Customer Reference Programs

If you’re looking for a starting point in developing a marketing plan to launch a customer reference program, this article is for you. Contained within are two documents to get you started: the plan outline, and a timeline view of the plan’s activities.

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Avoiding The Dark Side of Customer Reference Management

June 22nd, 2009 · No Comments · Customer Reference Programs, Program Content

Bogus customer endorsements posted on seemingly genuine blogs are getting the attention of the FTC.

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