An interesting way of quantifying the value of a customer reference program: Traditional marketing costs averted.
Entries Tagged as 'customer reference management'
Advocacy and Customer Reference Management
August 25th, 2010 · No Comments · Best Practices, Customer Reference Programs, Program Metrics
Tags:customer advocacy·customer reference management·customer reference programs
Gartner Weighs in on Customer Reference Programs
August 23rd, 2010 · No Comments · Customer Reference Programs
Gartner Weighs in on Customer Reference Programs and provides some recommendation mainly for newbies.
Tags:customer programs·customer reference management·customer reference program·customer references
Customer Reference Nominations, Six Tips
July 20th, 2010 · No Comments · Customer Engagement, Customer Reference Programs, Tools
The recruiting aspect of the customer reference program is essential to your success. Every company wrestles with how to start and maintain a steady flow of candidates, which add variety to your choice of candidates for reference activities, and spreads out usage across more references, which reduces the risk of overuse of any one customer. Forming your plan based on these six tips will get you a long way towards your recruiting goals.
Tags:customer reference database·customer reference management·customer reference programs·customer reference system·customer references·Tools
Qwest Voice of the Customer Program Receives Industry Recognition
May 17th, 2010 · No Comments · Best Practices, Customer Engagement, Customer Reference Programs, Podcasts, Program Content, Program Metrics, Tools
Qwest’s Voice of the Customer program receives prestigious B2B Marketing award.
Tags:customer reference management·customer reference programs·customer references
Data Rock Stars and Customer Reference Programs
May 17th, 2010 · 2 Comments · Best Practices, Customer Reference Programs, Program Content, System, Tools
I came across this recent article from 1to1 Media on the importance of having a “Data Rock Star” on your team. Over the past few months we have been involved in some significant data migration projects as part of bringing new clients live on our customer reference management system (RMS).
Tags:customer reference management·customer reference programs·customer reference systems·customer reference tool·customer references
YouTube – Tips for Customer Reference Programs
May 4th, 2010 · No Comments · Best Practices, Customer Reference Programs, Program Content, Social Media
Practical tips for using YouTube for B2B video
Tags:customer reference content·customer reference management·customer reference program·customer reference programs·customer references·customer testimonials
Mapping Customer Reference Content to the Sales Cycle
March 2nd, 2010 · No Comments · Customer Reference Programs, Program Content, Social Media
Filling the Gap
We’re often asked to help companies put together their customer content strategy. To begin, we share our version of a well-known quadrant diagram to set a foundation for how we approach content in reference to the sales cycle. Each type of customer content has a place, but in formulating a strategy, one cannot [...]
Tags:customer content·customer reference content·customer reference evidence·customer reference management·customer reference programs
Customer Reference Programs in a “hyper-social world” – Our Take
February 19th, 2010 · No Comments · Customer Reference Programs, Social Media
I recently came across a blog post entitled reference programs in a hyper-social world, which included a mix of interesting notions (i.e., think tribes vs. market segments) and observations of what’s wrong with many of today’s programs.
Tags:customer reference management·customer reference programs·social media
Building a Customer Reference Program Case – Through Sales
February 2nd, 2010 · No Comments · Customer Reference Programs
Every organization we work with has gone through some effort to gain executive support and funding for their customer reference program. When we talk to companies in the early stages of building their case, we recommend beginning with a survey of the field. Here are some “must have” baseline questions.
Tags:customer reference management·customer reference programs·customer references·Tools
Customer Reference Content & System Support
January 14th, 2010 · No Comments · Customer Reference Programs, Program Content
We’re a big believer in prioritizing your spend on customer content and this includes efforts put toward social media activities that generate “customer-sourced” content. We found a kindred spirit in Galen DeYoung, Managing Director of Proteus SEO. In a recent post titled A Six-Step Content Marketing Check-Up For B2B Marketers he offers some [...]
Tags:customer content·customer reference content·customer reference management·customer reference programs
