Filling the Gap
We’re often asked to help companies put together their customer content strategy. To begin, we share our version of a well-known quadrant diagram to set a foundation for how we approach content in reference to the sales cycle. Each type of customer content has a place, but in formulating a strategy, one cannot [...]
Entries Tagged as 'customer reference evidence'
Mapping Customer Reference Content to the Sales Cycle
March 2nd, 2010 · No Comments · Customer Reference Programs, Program Content, Social Media
Tags:customer content·customer reference content·customer reference evidence·customer reference management·customer reference programs
Podcast best practices
December 8th, 2009 · No Comments · Customer Reference Programs, Podcasts, Program Content, Social Media
I was asked recently about best practices in podcasting. Items that immediately came to mind included ‘Length’, ‘Serialization’, ‘Audience’, ‘Delivery Mechanism’, and ‘Topic’.
Tags:B2B·customer reference content·customer reference evidence·customer reference management·customer reference practices·customer reference programs·podcast·podcasting
Keep it real
February 12th, 2009 · No Comments · Program Content
Why do we often respond more favorably to “real” or “ordinary” people? …it’s tied to our desire for authenticity. Keeping your customer reference content real.
Tags:automated customer reference·customer programs·customer reference content·customer reference evidence·customer reference interviews·customer reference management·customer reference program·customer reference programs·customer references
