Is it possible to provide a customer reference for every prospect and do it cost effectively? This video blog describes a proven approach to doing just that.
Entries Tagged as 'customer reference content'
A Customer Reference for Every Prospect *and* ROI
January 21st, 2011 · 1 Comment · Best Practices, Customer Reference Programs, Podcasts, Program Content
Tags:customer reference content·customer reference management·customer reference programs
YouTube – Tips for Customer Reference Programs
May 4th, 2010 · No Comments · Best Practices, Customer Reference Programs, Program Content, Social Media
Practical tips for using YouTube for B2B video
Tags:customer reference content·customer reference management·customer reference program·customer reference programs·customer references·customer testimonials
Mapping Customer Reference Content to the Sales Cycle
March 2nd, 2010 · 1 Comment · Customer Reference Programs, Program Content, Social Media
Filling the Gap
We’re often asked to help companies put together their customer content strategy. To begin, we share our version of a well-known quadrant diagram to set a foundation for how we approach content in reference to the sales cycle. Each type of customer content has a place, but in formulating a strategy, one cannot [...]
Tags:customer content·customer reference content·customer reference evidence·customer reference management·customer reference programs
Customer Reference Content & System Support
January 14th, 2010 · No Comments · Customer Reference Programs, Program Content
We’re a big believer in prioritizing your spend on customer content and this includes efforts put toward social media activities that generate “customer-sourced” content. We found a kindred spirit in Galen DeYoung, Managing Director of Proteus SEO. In a recent post titled A Six-Step Content Marketing Check-Up For B2B Marketers he offers some [...]
Tags:customer content·customer reference content·customer reference management·customer reference programs
Podcast best practices
December 8th, 2009 · No Comments · Customer Reference Programs, Podcasts, Program Content, Social Media
I was asked recently about best practices in podcasting. Items that immediately came to mind included ‘Length’, ‘Serialization’, ‘Audience’, ‘Delivery Mechanism’, and ‘Topic’.
Tags:B2B·customer reference content·customer reference evidence·customer reference management·customer reference practices·customer reference programs·podcast·podcasting
Customer Reference Content Maximized
July 10th, 2009 · No Comments · Customer Reference Programs, Program Content
Repurposing customer content extends the value of each captured customer interview. Here’s a client who’s done a particularly good job of leveraging their content.
Tags:customer reference content·customer reference management·customer reference program·customer reference programs·customer testimonials
25 Practical Ways to Insert Customer References Into Your Communications
June 2nd, 2009 · No Comments · Customer Reference Programs, Program Content
Here are 25 ways to use customer success stories in your sales and marketing to increase buyers’ trust.
Tags:customer reference content·customer reference management·customer reference programs
Keep it real
February 12th, 2009 · No Comments · Program Content
Why do we often respond more favorably to “real” or “ordinary” people? …it’s tied to our desire for authenticity. Keeping your customer reference content real.
Tags:automated customer reference·customer programs·customer reference content·customer reference evidence·customer reference interviews·customer reference management·customer reference program·customer reference programs·customer references
