The individual chosen to lead a customer reference program often determines the program’s potential. Do they align with company goals? Do they have social IQ and EQ? Do they understand data? Here you’ll find a list of the most important traits of an effective reference manager.
Entries Tagged as 'Best Practices'
Overcoming the Top 4 Reasons Customer Reference Programs Fail – Program Leadership
February 22nd, 2012 · No Comments · Best Practices, Customer Reference Programs
Tags:Best Practices·customer reference management·customer reference programs·customer references
Overcoming the Top 4 Reasons Customer Reference Programs Fail – Sales Leadership Support
February 22nd, 2012 · No Comments · Best Practices, Customer Reference Programs
Securing sales leadership support for the reference program is a keystone in a program’s success. It is this group that can change sales rep behavior more than any other. This post talks about the reasons for lack of support and how to deal with them.
Tags:Best Practices·customer reference management·customer reference programs·customer references
Workshop at the Summit on Customer Engagement Feb 28-29
February 16th, 2012 · 1 Comment · Best Practices, Customer Engagement, Customer Reference Programs
Point of Reference, a founding sponsor of the Summit on Customer Engagement, will be conducting a workshop for program leaders designed to identify and execute strategies that take the program to the next level.
Tags:Best Practices·customer reference management·customer reference programs·customer references·customer testimonials·summit on customer engagement
Most CEOs Think Marketers Lack Credibility
January 18th, 2012 · No Comments · Best Practices, Customer Reference Programs, Program Metrics
When CMOs aren’t in alignment with the CEO marketing takes a credibility hit. Laura Ramos summarizes the issues and provides advice for CMOs who don’t think like CEOs. There are big lessons here for customer reference program leaders.
Tags:Best Practices·business outcomes·CMO·customer reference management·marketing credibility·measuring a customer reference program
New Customer Reference Management Benchmark Report
October 31st, 2011 · No Comments · Best Practices, Customer Engagement, Customer Reference Programs, Program Content, Program Metrics
Comments on the 2011 Annual Customer Reference Program Benchmark Report.
Tags:Best Practices·customer reference management·customer reference management report·customer reference management study·customer reference programs·customer references
