Filling the Gap
We’re often asked to help companies put together their customer content strategy. To begin, we share our version of a well-known quadrant diagram to set a foundation for how we approach content in reference to the sales cycle. Each type of customer content has a place, but in formulating a strategy, one cannot [...]
Entries Tagged as 'customer content'
Mapping Customer Reference Content to the Sales Cycle
March 2nd, 2010 · No Comments · Customer Reference Programs, Program Content, Social Media
Tags:customer content·customer reference content·customer reference evidence·customer reference management·customer reference programs
Customer Reference Content & System Support
January 14th, 2010 · No Comments · Customer Reference Programs, Program Content
We’re a big believer in prioritizing your spend on customer content and this includes efforts put toward social media activities that generate “customer-sourced” content. We found a kindred spirit in Galen DeYoung, Managing Director of Proteus SEO. In a recent post titled A Six-Step Content Marketing Check-Up For B2B Marketers he offers some [...]
Tags:customer content·customer reference content·customer reference management·customer reference programs
