Gaining executive support for a customer reference program is an essential ingredient to a successful program. Here’s our prescription for gaining and maintaining support.
Entries Tagged as 'customer advocacy'
Overcoming the Top 4 Reasons Customer Reference Programs Fail – Executive Support
January 10th, 2012 · 2 Comments · Best Practices, Customer Reference Programs
Tags:customer advocacy·customer advocates·customer reference managment·customer reference programs·customer references
Observations from Outside the Customer Reference Community
July 30th, 2011 · No Comments · Best Practices, Customer Engagement, Customer Reference Programs
It’s not often you hear the buyer’s perspective on the practice of checking references. They buy or don’t buy and most companies don’t find out why they were chosen, though some take the time to find out why they weren’t chosen.
Tags:customer advocacy·customer advocates·customer reference management·customer reference programs·customer references·customer testimonials
Rewarding Customer Reference Activities
February 7th, 2011 · 1 Comment · Best Practices, Customer Engagement, Customer Reference Programs
Before you decide how to value and reward customers for their participation in your company’s customer reference program, check out these helpful tips.
Tags:customer advocacy·customer advocate programs·customer reference managment·customer reference program·customer reference programs·customer references
Promoting Your Reference Program – Part 2
January 7th, 2011 · No Comments · Customer Engagement, Customer Reference Programs, Social Media
This is the second half of the post on promoting your customer reference program. This post centers on promoting the program directly to customers.
Tags:customer advocacy·customer advocacy programs·customer reference management·customer reference program promotion·customer reference programs
Advocacy and Customer Reference Management
August 25th, 2010 · No Comments · Best Practices, Customer Reference Programs, Program Metrics
An interesting way of quantifying the value of a customer reference program: Traditional marketing costs averted.
Tags:customer advocacy·customer reference management·customer reference programs
Customer Reference Program = Customer Advocacy Program
November 2nd, 2009 · No Comments · Customer Engagement, Customer Reference Programs, Social Media
Customer reference programs have a new name and a few new responsibilities in Jeremiah Owyang’s latest post: Checklist: Develop a Successful Advocacy Program
Tags:community marketing·customer advocacy·customer reference management·customer reference programs·social media·word of mouth
