An interesting way of quantifying the value of a customer reference program: Traditional marketing costs averted.
Entries Tagged as 'customer advocacy'
Advocacy and Customer Reference Management
August 25th, 2010 · No Comments · Best Practices, Customer Reference Programs, Program Metrics
Tags:customer advocacy·customer reference management·customer reference programs
Customer Reference Program = Customer Advocacy Program
November 2nd, 2009 · No Comments · Customer Engagement, Customer Reference Programs, Social Media
Customer reference programs have a new name and a few new responsibilities in Jeremiah Owyang’s latest post: Checklist: Develop a Successful Advocacy Program
Tags:community marketing·customer advocacy·customer reference management·customer reference programs·social media·word of mouth
