I was asked recently about best practices in podcasting. Items that immediately came to mind included ‘Length’, ‘Serialization’, ‘Audience’, ‘Delivery Mechanism’, and ‘Topic’.
Entries Tagged as 'B2B'
Podcast best practices
December 8th, 2009 · No Comments · Customer Reference Programs, Podcasts, Program Content, Social Media
Tags:B2B·customer reference content·customer reference evidence·customer reference management·customer reference practices·customer reference programs·podcast·podcasting
Social Media, Customer Reference implications for FTC Guidelines on Endorsements & Testimonials
October 14th, 2009 · 1 Comment · Customer Reference Programs, Social Media
If you haven’t already seen the FTC’s Guides Concerning the Use of Endorsements and Testimonials in Advertising, there’s a lot to read through (81 pages, to be precise!) so it’s with great thanks that I point you to Andy Sernovitz’s excellent analysis of the regulations. Andy is the CEO of the Social Media Business Council [...]
Social Media for B2B; Is Social Media a Fad?
September 16th, 2009 · No Comments · Social Media
I was curious about the source of a video on social media I saw a link to on twitter, which turned out to be www.socialnomics.net, the blog site for Erik Qualman
