Practical tips for using YouTube for B2B video
Entries Tagged as 'Social Media'
YouTube – Tips for Customer Reference Programs
May 4th, 2010 · No Comments · Best Practices, Customer Reference Programs, Program Content, Social Media
Tags:customer reference content·customer reference management·customer reference program·customer reference programs·customer references·customer testimonials
Mapping Customer Reference Content to the Sales Cycle
March 2nd, 2010 · No Comments · Customer Reference Programs, Program Content, Social Media
Filling the Gap
We’re often asked to help companies put together their customer content strategy. To begin, we share our version of a well-known quadrant diagram to set a foundation for how we approach content in reference to the sales cycle. Each type of customer content has a place, but in formulating a strategy, one cannot [...]
Tags:customer content·customer reference content·customer reference evidence·customer reference management·customer reference programs
Customer Reference Programs in a “hyper-social world” – Our Take
February 19th, 2010 · No Comments · Customer Reference Programs, Social Media
I recently came across a blog post entitled reference programs in a hyper-social world, which included a mix of interesting notions (i.e., think tribes vs. market segments) and observations of what’s wrong with many of today’s programs.
Tags:customer reference management·customer reference programs·social media
Podcast best practices
December 8th, 2009 · No Comments · Customer Reference Programs, Podcasts, Program Content, Social Media
I was asked recently about best practices in podcasting. Items that immediately came to mind included ‘Length’, ‘Serialization’, ‘Audience’, ‘Delivery Mechanism’, and ‘Topic’.
Tags:B2B·customer reference content·customer reference evidence·customer reference management·customer reference practices·customer reference programs·podcast·podcasting
Customer Reference Program = Customer Advocacy Program
November 2nd, 2009 · No Comments · Customer Engagement, Customer Reference Programs, Social Media
Customer reference programs have a new name and a few new responsibilities in Jeremiah Owyang’s latest post: Checklist: Develop a Successful Advocacy Program
Tags:community marketing·customer advocacy·customer reference management·customer reference programs·social media·word of mouth
Social Media, Customer Reference implications for FTC Guidelines on Endorsements & Testimonials
October 14th, 2009 · 1 Comment · Customer Reference Programs, Social Media
If you haven’t already seen the FTC’s Guides Concerning the Use of Endorsements and Testimonials in Advertising, there’s a lot to read through (81 pages, to be precise!) so it’s with great thanks that I point you to Andy Sernovitz’s excellent analysis of the regulations. Andy is the CEO of the Social Media Business Council [...]
Social Media for B2B; Is Social Media a Fad?
September 16th, 2009 · No Comments · Social Media
I was curious about the source of a video on social media I saw a link to on twitter, which turned out to be www.socialnomics.net, the blog site for Erik Qualman
Re-reading Jeremiah Owyang’s 2007 Social Media/Customer Reference Program Commentary
September 10th, 2009 · No Comments · Customer Reference Programs, Social Media
Jeremiah Owyang’s 2007 blog entry, “The Impacts of Social Media on Corporate Customer Reference Programs” is still one of the most thoughtful we’ve seen.
Tags:customer reference management·customer reference programs·social media
The Science Behind Making Technology More Human
August 28th, 2009 · No Comments · Social Media
Proud of your ability to simultaneously text, chat, surf AND update your Facebook status? You may not be getting as much done as you think. Check out Cliff Nass’ segment on social media.
Tags:social media·technology
CEOs Slow to Adopt Social Media
August 6th, 2009 · 1 Comment · Customer Reference Programs, Social Media
It’s Official: Fortune 100 CEOs are Social Media Slackers
Tags:community marketing·customer reference marketing·customer reference programs·social media
