This podcast series explores the CMO perspective on customer reference management programs. How do they contribute to company objectives? How should they be measured? The fourth podcast in the series is with Gina Sandon, IBM Global Healthcare & Life Sciences Marketing.
Entries Tagged as 'Social Media'
A CMO’s Take on Customer References: Program Measurement
October 10th, 2011 · 1 Comment · Best Practices, Customer Engagement, Customer Reference Programs, Podcasts, Social Media
Tags:CMO Club·CMO podcast·customer reference management·customer reference programs·customer references
SAP CMO Scott Lutz Discusses Customer References for Lead Gen – Part 2
June 17th, 2011 · No Comments · Best Practices, Customer Engagement, Customer Reference Programs, Podcasts, Social Media
This podcast series explores the CMO perspective on customer reference management programs. How do they
contribute to company objectives? How should they be measured? The fourth podcast in the series is with Scott Lutz, CMO at SAP.
Tags:CMO Club·CMO podcast·customer reference management·customer reference programs·customer references
SAP CMO Scott Lutz Discusses Customer References for Lead Gen – Part 1
June 9th, 2011 · 1 Comment · Best Practices, Customer Engagement, Customer Reference Programs, Podcasts, Social Media
This podcast series explores the CMO perspective on customer reference management programs. How do they contribute to company objectives? How should they be measured? The third podcast in the series is with Scott Lutz, CMO at SAP.
Tags:CMO Club·CMO podcast·customer reference management·customer reference programs·customer references
Leveraging Your Customer References for Lead Generation with Ply Gem CMO (3)
June 3rd, 2011 · 2 Comments · Best Practices, Customer Engagement, Customer Reference Programs, Podcasts, Social Media
This podcast series explores the CMO perspective on customer reference management programs. How do they contribute to company objectives? How should they be measured? The third podcast in the series is with Keith Pigues, CMO at Ply Gem.
Tags:CMO Club·CMO podcast·customer reference management·customer reference programs·customer references
Promoting Your Reference Program – Part 2
January 7th, 2011 · No Comments · Customer Engagement, Customer Reference Programs, Social Media
This is the second half of the post on promoting your customer reference program. This post centers on promoting the program directly to customers.
Tags:customer advocacy·customer advocacy programs·customer reference management·customer reference program promotion·customer reference programs
YouTube – Tips for Customer Reference Programs
May 4th, 2010 · No Comments · Best Practices, Customer Reference Programs, Program Content, Social Media
Practical tips for using YouTube for B2B video
Tags:customer reference content·customer reference management·customer reference program·customer reference programs·customer references·customer testimonials
Mapping Customer Reference Content to the Sales Cycle
March 2nd, 2010 · 1 Comment · Customer Reference Programs, Program Content, Social Media
Filling the Gap
We’re often asked to help companies put together their customer content strategy. To begin, we share our version of a well-known quadrant diagram to set a foundation for how we approach content in reference to the sales cycle. Each type of customer content has a place, but in formulating a strategy, one cannot [...]
Tags:customer content·customer reference content·customer reference evidence·customer reference management·customer reference programs
Customer Reference Programs in a “hyper-social world” – Our Take
February 19th, 2010 · No Comments · Customer Reference Programs, Social Media
I recently came across a blog post entitled reference programs in a hyper-social world, which included a mix of interesting notions (i.e., think tribes vs. market segments) and observations of what’s wrong with many of today’s programs.
Tags:customer reference management·customer reference programs·social media
Podcast best practices
December 8th, 2009 · No Comments · Customer Reference Programs, Podcasts, Program Content, Social Media
I was asked recently about best practices in podcasting. Items that immediately came to mind included ‘Length’, ‘Serialization’, ‘Audience’, ‘Delivery Mechanism’, and ‘Topic’.
Tags:B2B·customer reference content·customer reference evidence·customer reference management·customer reference practices·customer reference programs·podcast·podcasting
Customer Reference Program = Customer Advocacy Program
November 2nd, 2009 · No Comments · Customer Engagement, Customer Reference Programs, Social Media
Customer reference programs have a new name and a few new responsibilities in Jeremiah Owyang’s latest post: Checklist: Develop a Successful Advocacy Program
Tags:community marketing·customer advocacy·customer reference management·customer reference programs·social media·word of mouth
