I came across this recent article from 1to1 Media on the importance of having a “Data Rock Star” on your team. Over the past few months we have been involved in some significant data migration projects as part of bringing new clients live on our customer reference management system (RMS).
Entries Tagged as 'System'
Data Rock Stars and Customer Reference Programs
May 17th, 2010 · No Comments · Best Practices, Customer Reference Programs, Program Content, System, Tools
Tags:customer reference management·customer reference programs·customer reference systems·customer reference tool·customer references
BlogTalk Radio Interview with Customer Reference Knowledge Sharing Network
November 24th, 2009 · No Comments · Customer Reference Programs, System, System User Adoption, User Adoption
An Cliffs’ Notes overview interview with the authors of “A Guide to Increasing User Adoption of Customer Reference Programs” and “User Adoption of Customer Reference Management Systems: Overcoming the Eight Most Common Hurdles”
Tags:crksn·customer reference management·customer reference management systems·customer reference programs·user adoption
Customer Reference Management User Adoption White Papers
November 16th, 2009 · No Comments · Customer Reference Programs, System
User Adoption white papers related to customer reference program adoption and customer reference management system adoption.
Tags:customer reference databases·customer reference management·customer reference program·customer reference programs·customer reference systems·user adoption
How do you evaluate a customer reference?
April 21st, 2009 · 2 Comments · Customer Reference Programs, System
This topic comes up from time to time with both existing clients and potential clients. The approach that’s most often proposed is something akin to product ratings on Amazon, or movie ratings on Netflix. On the surface that seems like such an easy, simple idea. Why not do it?
Tags:customer reference database·customer reference management·customer reference programs·Tools
Customer Reference Program Maturity Model Podcast – Element 3: Information Systems
March 30th, 2009 · No Comments · Customer Reference Program Maturity Model Podcasts, Customer Reference Programs, Podcasts, System
The right technology can allow a program to be efficient and productive. We’ll talk about the options available and how to go about determining what’s right for you.
Tags:customer reference management·customer reference programs·Tools
Choosing a System: The Last Mile (5/5)
March 20th, 2009 · No Comments · Customer Reference Programs, Reference Management System Selection, System
You’ve completed the demonstrations and hands-on evaluations of your finalists. Here’s what’s important as you near the last stage of a customer reference management system vendor selection. This entry includes tips for fully leveraging reference insights and ensuring you pick the right partner.
Tags:automated customer reference·customer programs·customer reference database·customer reference management·customer reference program·customer reference programs·customer reference software·customer reference system·customer reference tool·customer references·system for customer reference·Tools·tools for customer reference
Choosing a System: The Importance of Scenarios (4/5)
March 3rd, 2009 · No Comments · Customer Reference Programs, Reference Management System Selection, System
Here’s an objective way to compare vendors of customer reference management systems. By preparing a list of common scenarios your team and the sales force will follow and going through the steps with each solution under consideration, you can ensure a good fit and avoid future regrets.
Tags:automated customer reference·customer programs·customer reference database·customer reference management·customer reference program·customer reference programs·customer reference software·customer reference system·customer reference tool·customer references·system for customer reference·Tools·tools for customer reference
Taming the Customer Reference Data Beast
March 3rd, 2009 · No Comments · Customer Reference Programs, System
It’s not easy to build a clean customer reference management database, but Becky Roberts of Genesys found a method and a partner to help her. Learn about her approach and be prepared for your customer reference data project.
Tags:automated customer reference·customer programs·customer reference database·customer reference management·customer reference program·customer reference programs·customer reference software·customer reference system·customer reference tool·system for customer reference·Tools·tools for customer reference 0
Choosing a System: The Key Requirements (3/5)
February 12th, 2009 · No Comments · Customer Reference Programs, Reference Management System Selection, System
It’s a well-accepted fact that defining what you want improves the odds you’ll get what in a solution. Here’s our list of fundamental requirements worth considering.
Tags:automated customer reference·customer programs·customer reference database·customer reference management·customer reference program·customer reference programs·customer reference software·customer reference system·customer reference tool·customer references·system for customer reference·Tools·tools for customer reference
Choosing a System: Before You Call a Single Vendor… (2/5)
February 3rd, 2009 · No Comments · Customer Reference Programs, Reference Management System Selection, System
You can lay the groundwork for a highly successful selection process before you begin searching for and reaching out to vendors in the Customer Reference Management systems space. Here’s what to do.
Tags:automated customer reference·customer programs·customer reference database·customer reference management·customer reference program·customer reference programs·customer reference software·customer reference system·customer reference tool·customer references·system for customer reference·Tools·tools for customer reference

