Customer reference programs can help many other marketing functions add impact and authenticity through the relationships they manage. Award nominations are one of these ways. Here’s a real-world story of how one client helped PR.
Entries Tagged as 'Program Content'
The Customer Reference Program Intersection with PR: Award Nominations
June 29th, 2009 · 1 Comment · Customer Reference Programs, Program Content
Tags:customer reference management·customer reference programs·customer reference testimonials·customer testimonials
Avoiding The Dark Side of Customer Reference Management
June 22nd, 2009 · No Comments · Customer Reference Programs, Program Content
Bogus customer endorsements posted on seemingly genuine blogs are getting the attention of the FTC.
Tags:customer reference managment·customer reference programs·customer testimonials
25 Practical Ways to Insert Customer References Into Your Communications
June 2nd, 2009 · No Comments · Customer Reference Programs, Program Content
Here are 25 ways to use customer success stories in your sales and marketing to increase buyers’ trust.
Tags:customer reference content·customer reference management·customer reference programs
Customer Reference Program Maturity Model Podcast – Element 5: Content Strategy
April 13th, 2009 · No Comments · Customer Reference Program Maturity Model Podcasts, Customer Reference Programs, Podcasts, Program Content
A solid content strategy includes the plan to develop the right content for various stages of the sales cycle. It also includes the plan for maintaining an up-to-date library. This podcast covers everything you should consider for your strategy.
Tags:customer reference management·customer reference programs·Tools
Keep it real
February 12th, 2009 · No Comments · Program Content
Why do we often respond more favorably to “real” or “ordinary” people? …it’s tied to our desire for authenticity. Keeping your customer reference content real.
Tags:automated customer reference·customer programs·customer reference content·customer reference evidence·customer reference interviews·customer reference management·customer reference program·customer reference programs·customer references
