Qwest’s Voice of the Customer program receives prestigious B2B Marketing award.
Entries Tagged as 'Program Content'
Qwest Voice of the Customer Program Receives Industry Recognition
May 17th, 2010 · No Comments · Best Practices, Customer Engagement, Customer Reference Programs, Podcasts, Program Content, Program Metrics, Tools
Tags:customer reference management·customer reference programs·customer references
Data Rock Stars and Customer Reference Programs
May 17th, 2010 · No Comments · Best Practices, Customer Reference Programs, Program Content, System, Tools
I came across this recent article from 1to1 Media on the importance of having a “Data Rock Star” on your team. Over the past few months we have been involved in some significant data migration projects as part of bringing new clients live on our customer reference management system (RMS).
Tags:customer reference management·customer reference programs·customer reference systems·customer reference tool·customer references
YouTube – Tips for Customer Reference Programs
May 4th, 2010 · No Comments · Best Practices, Customer Reference Programs, Program Content, Social Media
Practical tips for using YouTube for B2B video
Tags:customer reference content·customer reference management·customer reference program·customer reference programs·customer references·customer testimonials
Mapping Customer Reference Content to the Sales Cycle
March 2nd, 2010 · No Comments · Customer Reference Programs, Program Content, Social Media
Filling the Gap
We’re often asked to help companies put together their customer content strategy. To begin, we share our version of a well-known quadrant diagram to set a foundation for how we approach content in reference to the sales cycle. Each type of customer content has a place, but in formulating a strategy, one cannot [...]
Tags:customer content·customer reference content·customer reference evidence·customer reference management·customer reference programs
Customer Reference Content & System Support
January 14th, 2010 · No Comments · Customer Reference Programs, Program Content
We’re a big believer in prioritizing your spend on customer content and this includes efforts put toward social media activities that generate “customer-sourced” content. We found a kindred spirit in Galen DeYoung, Managing Director of Proteus SEO. In a recent post titled A Six-Step Content Marketing Check-Up For B2B Marketers he offers some [...]
Tags:customer content·customer reference content·customer reference management·customer reference programs
Podcast best practices
December 8th, 2009 · No Comments · Customer Reference Programs, Podcasts, Program Content, Social Media
I was asked recently about best practices in podcasting. Items that immediately came to mind included ‘Length’, ‘Serialization’, ‘Audience’, ‘Delivery Mechanism’, and ‘Topic’.
Tags:B2B·customer reference content·customer reference evidence·customer reference management·customer reference practices·customer reference programs·podcast·podcasting
€8 million saved; 90% retention achieved – now that’s ROI!
September 11th, 2009 · 1 Comment · Customer Reference Programs, Program Content
So strong, in fact, that they garnered our client – Microsoft – and their client – ISS Belgium, a division of ISS Worldwide – a place on the winners podium in the Nucleus Research 2009 Technology ROI Awards. These same Return on Investment (ROI) figures also garnered a CRM magazine Elite Award.
Tags:customer reference metrics·customer reference programs·customer references·customer testimonials·ROI
Customer Reference Content Maximized
July 10th, 2009 · No Comments · Customer Reference Programs, Program Content
Repurposing customer content extends the value of each captured customer interview. Here’s a client who’s done a particularly good job of leveraging their content.
Tags:customer reference content·customer reference management·customer reference program·customer reference programs·customer testimonials
The Customer Reference Program Intersection with PR: Award Nominations
June 29th, 2009 · 1 Comment · Customer Reference Programs, Program Content
Customer reference programs can help many other marketing functions add impact and authenticity through the relationships they manage. Award nominations are one of these ways. Here’s a real-world story of how one client helped PR.
Tags:customer reference management·customer reference programs·customer reference testimonials·customer testimonials
Avoiding The Dark Side of Customer Reference Management
June 22nd, 2009 · No Comments · Customer Reference Programs, Program Content
Bogus customer endorsements posted on seemingly genuine blogs are getting the attention of the FTC.
Tags:customer reference managment·customer reference programs·customer testimonials
