Sales is one of the best, though not only, source of customer reference candidates for a customer reference program. Yet it can be a challenge to get reps to bring them to the reference program’s attention. This post provides a summary of ideas from a LinkedIn group discussion on CRKSN.
Entries Tagged as 'Program User Adoption'
Persuading Sales to Nominate Customer References
January 11th, 2012 · 1 Comment · Best Practices, Customer Reference Programs, Program User Adoption
Tags:customer reference advocates·customer reference management·customer reference nominations·customer reference program·customer reference programs·customer references
Five Personality Traits of Sales Team Advisors for Customer Reference Programs
August 22nd, 2011 · No Comments · Best Practices, Customer Reference Programs, Program User Adoption, System User Adoption
The best way to maintain an effective customer reference program is to make sure it’s meeting the needs of its primary audience: sales. A sales advisory board is essential to staying in touch with sales. Here’s how to identify good members for that board.
Tags:customer reference management·customer reference programs·customer references·sales enablement
The Best Salespeople Use Customer Reference Programs: Proven
April 26th, 2011 · No Comments · Customer Reference Programs, Program Metrics, Program User Adoption, System User Adoption
Does customer reference program utilization relate to sales success? One customer found the answer to be a resounding “Yes!” This metric should be on every program’s quarterly scorecard.
Tags:customer reference management·customer reference programs·customer references·sales effectiveness·sales enablement
Promoting Your Reference Program – Part 1
December 21st, 2010 · No Comments · Best Practices, Customer Reference Programs, Program User Adoption
You want to maximum adoption of your customer reference program. So where do you begin? With program promotion of course. This is part 1 of a two part post on program promotion.
Tags:customer advocacy programs·customer reference management·customer reference marketing·customer reference programs·customer references·program adoption·program promotion·user adoption
Creating a “Culture of Referenceability” with Customer Reference Programs
November 16th, 2010 · 1 Comment · Best Practices, Customer Reference Programs, Program User Adoption
We were recently asked by a marketing team from a large high tech company, how we would approach creating a “culture of referenceability” within their organization. We’d never had the question asked just like that, but it was succinct and cut right to the heart of a successful program. Our three-part answer included these topics:
Tags:customer reference management·customer reference programs·customer references
What Customer Reference Management Systems and CRM Systems Have In Common
September 20th, 2010 · No Comments · Best Practices, Customer Reference Programs, Program User Adoption, Reference Management System Selection, System, System User Adoption, Tools
When it comes to customer reference management systems and CRM systems, there are many parallels worth considering.
Tags:customer reference management·customer reference programs·customer reference systems·customer references·Tools
BlogTalk Radio Interview with Customer Reference Knowledge Sharing Network
November 24th, 2009 · No Comments · Customer Reference Programs, Program User Adoption, System, System User Adoption
An Cliffs’ Notes overview interview with the authors of “A Guide to Increasing User Adoption of Customer Reference Programs” and “User Adoption of Customer Reference Management Systems: Overcoming the Eight Most Common Hurdles”
Tags:crksn·customer reference management·customer reference management systems·customer reference programs·user adoption
