This is the seventh podcast in the Customer Reference Program Maturity Model series. David and I discuss the value of Outside Expertise, element #6. The reason we included this in our maturity model is that we’ve come across a number of CRPs that were full of really unique practices and processes, which didn’t make sense [...]
Entries Tagged as 'Podcasts'
Customer Reference Program Maturity Model Podcast – Element 6: Outside Expertise
April 17th, 2009 · No Comments · Customer Reference Program Maturity Model Podcasts, Customer Reference Programs, Podcasts
Tags:customer reference management·customer reference programs·Tools
Customer Reference Program Maturity Model Podcast – Element 5: Content Strategy
April 13th, 2009 · No Comments · Customer Reference Program Maturity Model Podcasts, Customer Reference Programs, Podcasts, Program Content
A solid content strategy includes the plan to develop the right content for various stages of the sales cycle. It also includes the plan for maintaining an up-to-date library. This podcast covers everything you should consider for your strategy.
Tags:customer reference management·customer reference programs·Tools
Customer Reference Program Maturity Model Podcast – Element 4: Field Relationship
April 3rd, 2009 · No Comments · Customer Reference Program Maturity Model Podcasts, Customer Reference Programs, Podcasts
In this podcast, the fifth in the Customer Reference Program Maturity Model series, David and I discuss how the relationship with the Sales team impacts CRP success. Ultimately, if Sales isn’t using the reference program assets and systems, what’s the point? If you want to know how to find nirvana with the Sales team check [...]
Tags:customer reference management·customer reference programs·Tools
Customer Reference Program Maturity Model Podcast – Element 3: Information Systems
March 30th, 2009 · No Comments · Customer Reference Program Maturity Model Podcasts, Customer Reference Programs, Podcasts, System
The right technology can allow a program to be efficient and productive. We’ll talk about the options available and how to go about determining what’s right for you.
Tags:customer reference management·customer reference programs·Tools
Customer Reference Program Maturity Model Podcast – Element 2: Program Metrics
March 19th, 2009 · No Comments · Customer Reference Program Maturity Model Podcasts, Customer Reference Programs, Podcasts, Program Metrics
Measurement of the program is so important both for the sake of continuous improvement, but also for gaining and maintaining executive level support. Here’s what you need to know about metrics that count.
Tags:customer reference management·customer reference programs·Tools
Customer Reference Program Maturity Model Podcast – Element 1: Program Vision
March 10th, 2009 · No Comments · Customer Reference Program Maturity Model Podcasts, Customer Reference Programs, Podcasts
In the second of our Customer Reference Program Maturity Model podcast series, we discuss the first of 11 elements, program vision. A strong vision sets a clear course and can make the difference between your customer reference program becoming a tactical tool or a critical asset to the business. In this podcast David and I [...]
Tags:customer reference management·customer reference program·Tools
Customer Reference Program Maturity Model Overview Podcast
February 27th, 2009 · No Comments · Customer Reference Program Maturity Model Podcasts, Customer Reference Programs, Podcasts
We’ve brought our highly praised customer reference program maturity model to life through this series of podcasts. David Sroka and Darren Smith are interviewed on each of the 11 elements in the model, and share lots of client stories and best practices to illustrate their perspectives.
Tags:customer reference management·customer reference programs·Tools
