This podcast provides our vision for coordinating customer reference activities between marketing teams across the enterprise for more effective leverage of your most important selling assets.

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Customer Reference Program promotion, from launch forward is so critical to creating momentum and support from key executives. Here is a discussion of what’s worked for our clients and how to get off to a great start.

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We’ve all seen the difference that having the right team in place can make. Starting with having the right amount of resources to be successful, the team then needs the right personalities, personalities, skill sets, and experience. This podcast describes how to build the best team possible.

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This podcast provides actionable ideas about achieving customer reference breadth and depth relative to commitments, and establishing a more strategic perception of the program from the customer’s vantage point.

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Gaining executive support for your customer reference management program is critical for success. This podcast includes tips for establishing and maintaining support over the long term.

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This is the seventh podcast in the Customer Reference Program Maturity Model series. David and I discuss the value of Outside Expertise, element #6. The reason we included this in our maturity model is that we’ve come across a number of CRPs that were full of really unique practices and processes, which didn’t make sense [...]

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In this podcast, the fifth in the Customer Reference Program Maturity Model series, David and I discuss how the relationship with the Sales team impacts CRP success. Ultimately, if Sales isn’t using the reference program assets and systems, what’s the point? If you want to know how to find nirvana with the Sales team check [...]

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