This podcast series explores the CMO perspective on customer reference management
programs. How do they contribute to company objectives? How should they be measured? The
fifth podcast in the series is with Gina Sandon of IBM.
Entries Tagged as 'Podcasts'
A CMO’s Take on Customer References: Social Media’s Role
October 24th, 2011 · No Comments · Best Practices, Customer Reference Program Maturity Model Podcasts, Customer Reference Programs, Podcasts, Uncategorized
Tags:CMO Club·CMO podcast·customer reference management·customer reference programs·customer references
A CMO’s Take on Customer References: Program Measurement
October 10th, 2011 · 1 Comment · Best Practices, Customer Engagement, Customer Reference Programs, Podcasts, Social Media
This podcast series explores the CMO perspective on customer reference management programs. How do they contribute to company objectives? How should they be measured? The fourth podcast in the series is with Gina Sandon, IBM Global Healthcare & Life Sciences Marketing.
Tags:CMO Club·CMO podcast·customer reference management·customer reference programs·customer references
A CMO’s Take on Customer References: Small vs. Large Company (IBM)
September 23rd, 2011 · No Comments · Best Practices, Customer Engagement, Customer Reference Programs, Podcasts
This podcast series explores the CMO perspective on customer reference management programs. How do they contribute to company objectives? How should they be measured? The fifth podcast in the series is with Gina Sandon, Global Healthcare & Life Sciences Marketing Leader at IBM.
Tags:CMO Club·CMO podcast·customer reference management·customer reference programs·customer references
SAP CMO Scott Lutz Discusses Customer References for Lead Gen – Part 2
June 17th, 2011 · No Comments · Best Practices, Customer Engagement, Customer Reference Programs, Podcasts, Social Media
This podcast series explores the CMO perspective on customer reference management programs. How do they
contribute to company objectives? How should they be measured? The fourth podcast in the series is with Scott Lutz, CMO at SAP.
Tags:CMO Club·CMO podcast·customer reference management·customer reference programs·customer references
SAP CMO Scott Lutz Discusses Customer References for Lead Gen – Part 1
June 9th, 2011 · 1 Comment · Best Practices, Customer Engagement, Customer Reference Programs, Podcasts, Social Media
This podcast series explores the CMO perspective on customer reference management programs. How do they contribute to company objectives? How should they be measured? The third podcast in the series is with Scott Lutz, CMO at SAP.
Tags:CMO Club·CMO podcast·customer reference management·customer reference programs·customer references
Leveraging Your Customer References for Lead Generation with Ply Gem CMO (3)
June 3rd, 2011 · 2 Comments · Best Practices, Customer Engagement, Customer Reference Programs, Podcasts, Social Media
This podcast series explores the CMO perspective on customer reference management programs. How do they contribute to company objectives? How should they be measured? The third podcast in the series is with Keith Pigues, CMO at Ply Gem.
Tags:CMO Club·CMO podcast·customer reference management·customer reference programs·customer references
John Dragoon on Increasing ROI with Customer References in Marketing Activities (2)
May 26th, 2011 · 1 Comment · Best Practices, Customer Engagement, Customer Reference Programs, Podcasts
This podcast series explores the CMO perspective on customer reference management programs. How do they contribute to company objectives? How should they be measured? The second podcast in the series is with John Dragoon, CMO at Novell (now Attachmate).
Tags:CMO Club·CMO podcast·customer reference management·customer reference programs·customer references
Customer Reference Program Rewards & Metrics with Pegasystems CMO (1)
May 20th, 2011 · 1 Comment · Customer Reference Programs, Podcasts
This podcast series explores the CMO perspective on customer reference management programs. How do they contribute to company objectives? How should they be measured? The first podcast in the series is with Grant Johnson, CMO at Pegasystems.
Tags:CMO Club·CMO podcast·customer reference management·customer reference programs·customer references
A Customer Reference for Every Prospect *and* ROI
January 21st, 2011 · 1 Comment · Best Practices, Customer Reference Programs, Podcasts, Program Content
Is it possible to provide a customer reference for every prospect and do it cost effectively? This video blog describes a proven approach to doing just that.
Tags:customer reference content·customer reference management·customer reference programs
Qwest Voice of the Customer Program Receives Industry Recognition
May 17th, 2010 · No Comments · Best Practices, Customer Engagement, Customer Reference Programs, Podcasts, Program Content, Program Metrics, Tools
Qwest’s Voice of the Customer program receives prestigious B2B Marketing award.
Tags:customer reference management·customer reference programs·customer references
