When CMOs aren’t in alignment with the CEO marketing takes a credibility hit. Laura Ramos summarizes the issues and provides advice for CMOs who don’t think like CEOs. There are big lessons here for customer reference program leaders.
Entries Tagged as 'Program Metrics'
Most CEOs Think Marketers Lack Credibility
January 18th, 2012 · No Comments · Best Practices, Customer Reference Programs, Program Metrics
Tags:Best Practices·business outcomes·CMO·customer reference management·marketing credibility·measuring a customer reference program
New Customer Reference Management Benchmark Report
October 31st, 2011 · No Comments · Best Practices, Customer Engagement, Customer Reference Programs, Program Content, Program Metrics
Comments on the 2011 Annual Customer Reference Program Benchmark Report.
Tags:Best Practices·customer reference management·customer reference management report·customer reference management study·customer reference programs·customer references
The Best Salespeople Use Customer Reference Programs: Proven
April 26th, 2011 · No Comments · Customer Reference Programs, Program Metrics, Program User Adoption, System User Adoption
Does customer reference program utilization relate to sales success? One customer found the answer to be a resounding “Yes!” This metric should be on every program’s quarterly scorecard.
Tags:customer reference management·customer reference programs·customer references·sales effectiveness·sales enablement
Advocacy and Customer Reference Management
August 25th, 2010 · No Comments · Best Practices, Customer Reference Programs, Program Metrics
An interesting way of quantifying the value of a customer reference program: Traditional marketing costs averted.
Tags:customer advocacy·customer reference management·customer reference programs
Qwest Voice of the Customer Program Receives Industry Recognition
May 17th, 2010 · No Comments · Best Practices, Customer Engagement, Customer Reference Programs, Podcasts, Program Content, Program Metrics, Tools
Qwest’s Voice of the Customer program receives prestigious B2B Marketing award.
Tags:customer reference management·customer reference programs·customer references
Part III – Customer Reference Program Metrics: An Interview with Abby Atkinson, Infor
September 25th, 2009 · No Comments · Customer Reference Programs, Podcasts, Program Metrics
Hear from one of the leaders in defining meaningful customer reference program metrics: Abby Atkinson of Infor.
Tags:customer reference management·customer reference metrics·customer reference practices·customer reference programs·customer references·Program Metrics·program metrics
Part II – Customer Reference Program Metrics: An Interview with Abby Atkinson, Infor
June 24th, 2009 · No Comments · Customer Reference Programs, Podcasts, Program Metrics
Hear from one of the leaders in defining meaningful customer reference program metrics: Abby Atkinson of Infor.
Tags:customer reference management·customer reference programs·customer references
Part I – Customer Reference Program Metrics: An Interview with Abby Atkinson, Infor
May 27th, 2009 · No Comments · Customer Reference Programs, Podcasts, Program Metrics
Hear from one of the leaders in defining meaningful customer reference program metrics: Abby Atkinson of Infor.
Tags:customer reference management·customer reference programs·customer references
Customer Reference Program value – A metric that will resonate with executives
April 30th, 2009 · No Comments · Customer Reference Programs, Program Metrics
There are a number of ways to show the value of a customer reference program. The options for proving strategic value to the organization are more difficult. Here’s an approach formulated by SAP using Net Promoter scores that’s quite brilliant.
Tags:customer reference management·customer reference programs·net promoter·Program Metrics
Customer Reference Program Maturity Model Podcast – Element 2: Program Metrics
March 19th, 2009 · No Comments · Customer Reference Program Maturity Model Podcasts, Customer Reference Programs, Podcasts, Program Metrics
Measurement of the program is so important both for the sake of continuous improvement, but also for gaining and maintaining executive level support. Here’s what you need to know about metrics that count.
Tags:customer reference management·customer reference programs·Tools
