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Entries Tagged as 'Program Metrics'

Qwest Voice of the Customer Program Receives Industry Recognition

May 17th, 2010 · No Comments · Best Practices, Customer Engagement, Customer Reference Programs, Podcasts, Program Content, Program Metrics, Tools

Qwest’s Voice of the Customer program receives prestigious B2B Marketing award.

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Part III – Customer Reference Program Metrics: An Interview with Abby Atkinson, Infor

September 25th, 2009 · No Comments · Customer Reference Programs, Podcasts, Program Metrics

Hear from one of the leaders in defining meaningful customer reference program metrics: Abby Atkinson of Infor.

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Part II – Customer Reference Program Metrics: An Interview with Abby Atkinson, Infor

June 24th, 2009 · No Comments · Customer Reference Programs, Podcasts, Program Metrics

Hear from one of the leaders in defining meaningful customer reference program metrics: Abby Atkinson of Infor.

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Part I – Customer Reference Program Metrics: An Interview with Abby Atkinson, Infor

May 27th, 2009 · No Comments · Customer Reference Programs, Podcasts, Program Metrics

Hear from one of the leaders in defining meaningful customer reference program metrics: Abby Atkinson of Infor.

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Customer Reference Program value – A metric that will resonate with executives

April 30th, 2009 · No Comments · Customer Reference Programs, Program Metrics

There are a number of ways to show the value of a customer reference program. The options for proving strategic value to the organization are more difficult. Here’s an approach formulated by SAP using Net Promoter scores that’s quite brilliant.

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Customer Reference Program Maturity Model Podcast – Element 2: Program Metrics

March 19th, 2009 · No Comments · Customer Reference Program Maturity Model Podcasts, Customer Reference Programs, Podcasts, Program Metrics

Measurement of the program is so important both for the sake of continuous improvement, but also for gaining and maintaining executive level support. Here’s what you need to know about metrics that count.

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