An interesting way of quantifying the value of a customer reference program: Traditional marketing costs averted.
Entries Tagged as 'Best Practices'
Advocacy and Customer Reference Management
August 25th, 2010 · No Comments · Best Practices, Customer Reference Programs, Program Metrics
Tags:customer advocacy·customer reference management·customer reference programs
Qwest Voice of the Customer Program Receives Industry Recognition
May 17th, 2010 · No Comments · Best Practices, Customer Engagement, Customer Reference Programs, Podcasts, Program Content, Program Metrics, Tools
Qwest’s Voice of the Customer program receives prestigious B2B Marketing award.
Tags:customer reference management·customer reference programs·customer references
Data Rock Stars and Customer Reference Programs
May 17th, 2010 · 2 Comments · Best Practices, Customer Reference Programs, Program Content, System, Tools
I came across this recent article from 1to1 Media on the importance of having a “Data Rock Star” on your team. Over the past few months we have been involved in some significant data migration projects as part of bringing new clients live on our customer reference management system (RMS).
Tags:customer reference management·customer reference programs·customer reference systems·customer reference tool·customer references
YouTube – Tips for Customer Reference Programs
May 4th, 2010 · No Comments · Best Practices, Customer Reference Programs, Program Content, Social Media
Practical tips for using YouTube for B2B video
Tags:customer reference content·customer reference management·customer reference program·customer reference programs·customer references·customer testimonials
