Before you decide how to value and reward customers for their participation in your company’s customer reference program, check out these helpful tips.
Entries Tagged as 'Customer Engagement'
Rewarding Customer Reference Activities
February 7th, 2011 · 1 Comment · Best Practices, Customer Engagement, Customer Reference Programs
Tags:customer advocacy·customer advocate programs·customer reference managment·customer reference program·customer reference programs·customer references
Promoting Your Reference Program – Part 2
January 7th, 2011 · No Comments · Customer Engagement, Customer Reference Programs, Social Media
This is the second half of the post on promoting your customer reference program. This post centers on promoting the program directly to customers.
Tags:customer advocacy·customer advocacy programs·customer reference management·customer reference program promotion·customer reference programs
Customer Reference Nominations, Six Tips
July 20th, 2010 · No Comments · Customer Engagement, Customer Reference Programs, Tools
The recruiting aspect of the customer reference program is essential to your success. Every company wrestles with how to start and maintain a steady flow of candidates, which add variety to your choice of candidates for reference activities, and spreads out usage across more references, which reduces the risk of overuse of any one customer. Forming your plan based on these six tips will get you a long way towards your recruiting goals.
Tags:customer reference database·customer reference management·customer reference programs·customer reference system·customer references·Tools
Qwest Voice of the Customer Program Receives Industry Recognition
May 17th, 2010 · No Comments · Best Practices, Customer Engagement, Customer Reference Programs, Podcasts, Program Content, Program Metrics, Tools
Qwest’s Voice of the Customer program receives prestigious B2B Marketing award.
Tags:customer reference management·customer reference programs·customer references
Customer Reference Program = Customer Advocacy Program
November 2nd, 2009 · No Comments · Customer Engagement, Customer Reference Programs, Social Media
Customer reference programs have a new name and a few new responsibilities in Jeremiah Owyang’s latest post: Checklist: Develop a Successful Advocacy Program
Tags:community marketing·customer advocacy·customer reference management·customer reference programs·social media·word of mouth
Reflections: 2009 Customer Engagement Summit
October 29th, 2009 · No Comments · Customer Engagement, Customer Reference Programs
Thoughts on the 2009 Summit on Customer Engagement.
Tags:community marketing·Customer Engagement·customer reference management·customer reference programs
