About Point of Reference:

Point of Reference has been providing business-to-business reference management solutions since 2003. We work with purpose, passion and a sense of urgency knowing that you depend on us to play a vital role in your organization’s success.

We’ve developed products and services that enable reference programs to grow efficiently and track success metrics that demonstrate program effectiveness and ensure long-term organizational support.  Part of our mission is to provide best practices we’ve gained from working with customer reference programs to the customer reference program professionals.  The goal is to help you create the most successful customer reference programs possible!

About the Authors:

David Sroka/President & CEO, Point-of-Reference
David has been on all sides of the customer reference equation during his 15+ years in technology. Roles have included sales & sales management, product management, and professional services management. Point of Reference was born of a classic “there’s got to be a better way” analysis of past experiences and a lifetime passion for continuous improvement. David pioneered the concept of using recorded reference content for due diligence purposes, and has since become a recognized thought leader in the reference management arena as a whole. 

Darren Smith/Vice President, Point of Reference
With more than 15 years experience spanning sales, marketing, product management, operations, and business development, Darren has held positions with companies ranging in size from Fortune 500’s such as Boeing and Digital Equipment Corporation, to VC-funded startups. His career has charted a course through the high tech market and includes experience in customer care and marketing outsourced services, ERP and CRM enterprise software, custom application development, content management, and enterprise infrastructure solutions.