We were interviewed today by Eric Larson of the Customer Reference Knowledge Sharing Network (CRKSN) about our customer reference management user adoption white papers. Check out the full interview to hear about:

• The importance of first defining user adoption as the basis for measurement
• The most important areas of focus for managers of new programs
• Trends for both system and program adoption
• The importance of peppering your conversations with the term “cloud” in order to give the perception that you’re in the know

Enjoy and Happy Thanksgiving!

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