Comments on: Social Media, Customer Reference implications for FTC Guidelines on Endorsements & Testimonials http://www.customerreferenceinsights.com/2009/10/14/social-media-customer-reference-implications-for-ftc-guidelines-on-endorsements-testimonials/ Fri, 20 Jan 2012 18:34:39 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Sean White http://www.customerreferenceinsights.com/2009/10/14/social-media-customer-reference-implications-for-ftc-guidelines-on-endorsements-testimonials/comment-page-1/#comment-725 Sean White Thu, 15 Oct 2009 13:42:20 +0000 http://www.customerreferenceinsights.com/?p=698#comment-725 Great post. It will be interesting to see what the FTC will constitute as a punishable offense, as the $11,000 fine will be something most companies will try to avoid, let alone the reputational impact. At Red Hat, we are active on our own blogs, twitter, linkedIn, and other sites, so I will really need to comb through the guide to see how it will impact us. Very interested to hear everyone's thoughts. We do not use a point/incentive system, so fortunately that will not factor in, but if a discount was given without my knowledge, am I still guilty? Great post. It will be interesting to see what the FTC will constitute as a punishable offense, as the $11,000 fine will be something most companies will try to avoid, let alone the reputational impact.

At Red Hat, we are active on our own blogs, twitter, linkedIn, and other sites, so I will really need to comb through the guide to see how it will impact us.

Very interested to hear everyone’s thoughts. We do not use a point/incentive system, so fortunately that will not factor in, but if a discount was given without my knowledge, am I still guilty?

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