This is part 3 of 3 of Darren Smith’s interview with Abby Atkinson, Senior Director of Infor’s Ambassador Reference Program. Abby also acts as the current chairperson of the Customer Reference Forum’s Metrics SIG (special interest group).

In this final segment of this series Darren and Abby explore:

• how to get visibility for your Customer Reference Program
• regionalized reporting
• ideas for driving adoption of the reference program
• continuous program validation and improvement

Parts 1 & 2
In part 1 of this interview Abby shared how she has been able to identify and report on relevant Customer Reference Program metrics.

In part 2 Darren and Abby discussed measurement of reference throughput, identification and recognition of patterns of reference activity (and how to take advantage of those patterns to make best use of you program resources!), and key ways to increase your program’s visibility and build its credibility with the folks in the field.

Podcast: Play in new window | Download (11.0MB)