I was curious about the source of a video on social media I saw a link to on twitter, which turned out to be www.socialnomics.net, the blog site for Erik Qualman

Cruising around the site I found this page on social media for B2B. Some good general commentary and thoughts; a couple of things that really resonated with me:

B2B Customer Relationships Are Often Fewer and Stronger Than B2C Relationships

The key word here is stronger. Social media tools, like LinkedIn, can only strengthen these relationships and complement — not replace — the necessary face-to-face, interpersonal communication.

(too often I see comments about social media supplanting other types of communication, and as Erik says, in the B2B space social media should be viewed as complementing existing forms of communication.)

Listen first

Good B2B companies have always listened to their clients. Great B2B companies have always taken it one step further and listened to their competitors’ clients.

(I really liked this one!)