So strong, in fact, that they garnered our client – Microsoft - and their client – ISS Belgium, a  division of ISS Worldwide – a place on the winners podium in the Nucleus Research 2009 Technology ROI Awards. These same Return on Investment (ROI) figures also garnered a CRM magazine Elite Award.

For a while now we’ve been developing these ROI case studies in conjunction with our partner The Optera Group for a variety of clients.  We all want to capture quantitative results, but having the time and skills on-staff, or the right partner makes all the difference. We’ve developed a winning relationship with The Opteral Group that produces solid numbers and a digestible story, without which, all is for naught.

Given that heavier scrutiny is being levied on solutions purchases these days, clear ROI figures such as these provide the concrete evidence that many prospects are looking for as they put together their case for funding, or narrow their field of potential candidates towards a decision. At the end of the day it all comes down to measurable financial and business benefits, and this ROI study had it in spades!

Congratulations to both Microsoft and ISS.

Do you have the right resources to uncover financial wins and articulate the findings clearly and effectively?

Your thoughts and comments are, as always, welcomed!