Comments on: CEOs Slow to Adopt Social Media http://www.customerreferenceinsights.com/2009/08/06/ceos-slow-to-adopt-social-media/ Fri, 20 Jan 2012 18:34:39 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Sean Geehan http://www.customerreferenceinsights.com/2009/08/06/ceos-slow-to-adopt-social-media/comment-page-1/#comment-306 Sean Geehan Tue, 11 Aug 2009 03:01:31 +0000 http://www.customerreferenceinsights.com/?p=618#comment-306 Executives emails are tweets...they are short and very compact. They read and response to 100-200 a day. I'm not sure when the day will come that they'll begin to put anything out they without having PR, Corporate, legal, etc. review so much and water it down that it won't mean anything. Does anybody seriously think President Obama unilaterally writes and sends out tweets? The next point is that everyone wants something from them...I'm not sure there is value in them having a LinkedIn account...at that level, that's not how they network or find their next gig, recruit talent, etc. And yes, time is a HUGE factor...LinkedIn, Twitter and Facebook: They just don't have time for it and they’d need to justify where the value is. Reference programs are justifiable!! There is undeniable ROI on these types of programs and it gives both executives and their organization scale and leverage. Bottom line For reference programs the time/value equation works with Executives, for tweets, LinkedIn, etc. it simply doesn't. Executives emails are tweets…they are short and very compact. They read and response to 100-200 a day.
I’m not sure when the day will come that they’ll begin to put anything out they without having PR, Corporate, legal, etc. review so much and water it down that it won’t mean anything. Does anybody seriously think President Obama unilaterally writes and sends out tweets?
The next point is that everyone wants something from them…I’m not sure there is value in them having a LinkedIn account…at that level, that’s not how they network or find their next gig, recruit talent, etc.
And yes, time is a HUGE factor…LinkedIn, Twitter and Facebook: They just don’t have time for it and they’d need to justify where the value is.
Reference programs are justifiable!! There is undeniable ROI on these types of programs and it gives both executives and their organization scale and leverage.
Bottom line For reference programs the time/value equation works with Executives, for tweets, LinkedIn, etc. it simply doesn’t.

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