In this podcast, the twelfth and final in the Customer Reference Program Maturity Model series, Darren and I talk through a more holistic approach to leveraging references. Early stage programs tend to work in isolation, as do other functional groups that work with references. There are vast amounts of untapped synergy, not to mention the benefits of appearing more coordinated and professional to your customers.

If you’re interested in finding out where your program is on the maturity model curve and how you compare to others in the industry, we invite you to take this Customer Reference Program Maturity online assessment. If you’d like to learn how one company deployed some of these metrics to show the executives the positive impact their program was having on sales productivity read this white paper.

As always, your comments and insights are welcome.

Check out the complete Maturity Model podcast series.

CRP Maturity Model - Element 11: Horizontal Integration

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