In this podcast, the ninth in the Customer Reference Program Maturity Model series, Darren and I talk through reference relationship best practices. This is about achieving breadth and depth relative to commitments, and establishing a more strategic perception of the program from the customer’s vantage point.

If you’re interested in finding out where your program is on the maturity model curve and how you compare to others in the industry, we invite you to take this Customer Reference Program Maturity online assessment. If you’d like to learn how one company deployed some of these metrics to show the executives the positive impact their program was having on sales productivity read this white paper.

Next week we’ll cover the nineth element of the Maturity Model, Staff Composition, Organization & Perspective. We hope to see you then.

As always, your comments and insights are welcome.

Check out the complete Maturity Model podcast series.

CRP Maturity Model - Element 8: Customer Reference Relationships

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