In this podcast, number eight in the Customer Reference Program Maturity Model series, David and I discuss how to establish and maintain support from executives and other members of the management team that are important to your program’s success. If you’re trying to figure out what executives respond to and the best practice approaches/metrics used to communicate the program’s progress, this discussion is for you.

If you’re interested in finding out where your program is on the maturity model curve and how you compare to others in the industry, we invite you to take this Customer Reference Program Maturity online assessment. If you’d like to learn how one company deployed some of these metrics to show the executives the positive impact their program was having on sales productivity read this white paper.

Next week we will be reviewing the eighth element of the Maturity Model, Customer Reference Relationships, so come back for your weekly dose of insights.

We’d appreciate your feedback.

Check out the complete Maturity Model podcast series.

CRP Maturity Model - Element 7: Managing Upward

Podcast: Play in new window | Download (4.3MB)