In this podcast, the sixth in the Customer Reference Program Maturity Model series, Darren and I discuss the importance of a content strategy. How do you decide what’s needed and prioritize what you produce? How do you organize your content? Does YouTube have a place in your customer evidence arsenal? This podcast will cover all you need to know about building a compelling and relevant content collection for sales and marketing.

If you’re interested in finding out where your program is on the maturity model curve and how you compare to others in the industry, we invite you to take this Customer Reference Program Maturity online assessment. If you’d like to learn how one company deployed some of these metrics to show the executives the positive impact their program was having on sales productivity read this white paper.

Next week we will be reviewing the sixth element of the Maturity Model, Outside Expertise, so stay tuned.

We’d appreciate any comments or insights.

Check out the complete Maturity Model podcast series.

CRP Maturity Model - Element 5: Content Strategy

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