In this podcast, the fourth in the Customer Reference Program Maturity Model series, Darren and I discuss the foundational element of Information Systems. When your program can no longer run using spreadsheets, Access databases and sticky notes alone, you’re ready to graduate to a specialized customer reference management system. Listen to this podcast to learn about different options available and how to maximize the efficiency of your program through technology.

If you’re about to start a selection process be sure to read our blog series on choosing the right solution and partner. Start with: Marrying a System Vendor: Is One Date Really Enough?

Again, if you are interested in finding out where your program is on the maturity model curve and how you compare to others in the industry, we invite you to take this Customer Reference Program Maturity online assessment. If you’d like to learn how one company deployed some of these metrics to show the executives the positive impact their program was having on sales productivity read this white paper.

Next week we will be reviewing the fourth element of the Maturity Model, Field Relationship, so stay tuned.

We’d appreciate any comments or insights.

Check out the complete Maturity Model podcast series.

CRP Maturity Model - Element 3: Information Systems

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