In this podcast, the third in the Customer Reference Program Maturity Model series, Darren and I review the critical element of program metrics. The right metrics are important to show the health of the reference program, highlight areas for improvement and make the value of the program tangible to the executive stakeholders. Listen to this podcast to learn about the types of metrics that are important and the importance of choosing the right metrics.

Again, if you are interested in finding out where your program is on the maturity model curve and how you compare to others in the industry, we invite you to take this Customer Reference Program Maturity online assessment. If you’d like to learn how one company deployed some of these metrics to show the executives the positive impact their program was having on sales productivity read this white paper.

Next week we will be reviewing the third element of the Maturity Model, information systems, so stay tuned.

We’d appreciate any comments or insights.

Check out the complete Maturity Model podcast series.

CRP Maturity Model - Element 2: Program Metrics

Podcast: Play in new window | Download (4.6MB)