In the second of our Customer Reference Program Maturity Model podcast series, we discuss the first of 11 elements, program vision. A strong vision sets a clear course and can make the difference between your customer reference program becoming a tactical tool or a critical asset to the business. In this podcast David and I discuss how to develop and get buy in for your vision and then how to use it as an integral part of the program. We hope you will pick up some practical tips.

Stay tuned for our upcoming podcasts postings discussing additional program elements. If you’d like to evaluate where your program fits within the Customer Reference Program Maturity Model you can view this whitepaper or take this online assessment.

We’d be interested in any comments you have. Enjoy!

Check out the complete Maturity Model podcast series.

CRP Maturity Model - Element 1: Program Vision

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